How to Import Contacts from Outlook to MailChimp?

Ritu Roy | Email Conversion email migration How to's Outlook Software Technology | 6 minutes read | Modified on: 08-05-2023

Many users in the web market are looking for a method how to import contacts from Outlook to MailChimp, and it is not a challenging process because CubexSoft goods are playing a significant role in resolving various problems connected to these kinds of queries.

How Can Import Outlook Contacts to MailChimp?

How to Upload Contacts from Outlook to MailChimp?

In this blog article, readers will find comprehensive instructions for both importing contacts from Windows Outlook and Mac Outlook into MailChimp in a few easy steps. Learn some basic but essential details about MailChimp and Microsoft Outlook before beginning the journey.

Complete Introduction to MS Outlook and Mailchimp

Outlook:

Outlook is a desktop email client that is included with the Microsoft Office suite separately for machines running Windows and Mac OS, making it simple for users to install and set up on either type of operating system. Microsoft Outlook provides the ability to manage contacts, notes, journals, to-do lists, and email communications. Users can set up a Microsoft Outlook email client by setting up a POP3 or IMAP email account.

MailChimp:

MailChimp is a web-based email marketing platform that allows users to design, send, and track marketing emails, newsletters, and automated campaigns. It was founded in 2001 and has grown to become one of the most popular email marketing services with over 18 million customers worldwide.

MailChimp offers a range of features and tools that allow users to create and send targeted email campaigns, including customizable templates, drag-and-drop email design tools, and automation workflows. Users can also segment their audience based on various criteria, such as location, interests, and engagement history, to ensure that their messages are delivered to the right people at the right time.

In addition to email marketing, MailChimp also offers other features, such as social media management, landing page design, and postcard campaigns. It also integrates with a range of third-party applications, including Shopify, Salesforce, and Eventbrite, to provide users with a comprehensive marketing solution.

Mailchimp provides analytics and reporting tools that enable users to track the performance of their campaigns in real time, including open rates, click-through rates, and conversion rates. This allows users to make data-driven decisions to improve their marketing efforts and increase engagement with their audience.

Overall, MailChimp is a powerful and user-friendly email marketing platform that can help businesses of all sizes to connect with their audience and grow their brand.

Advantages and Benefits of Import Contacts from Outlook to MailChimp

There are several reasons why someone might want to move their Outlook mail to Mailchimp:

  • Better Email Marketing Features: MailChimp offers advanced email marketing features like customizable templates, drag-and-drop editors, and audience segmentation, which are not available in Outlook. These features can help you create more engaging and effective email campaigns.
  • Better Analytics: MailChimp offers detailed analytics and reporting features that help you track the performance of your email campaigns, including open rates, click-through rates, and conversion rates. This data can help you optimize your campaigns and improve your results.
  • Better Integration with Other Marketing Tools: MailChimp integrates with a variety of other marketing tools, such as social media platforms, e-commerce platforms, and CRMs, making it easier to manage all of your marketing efforts in one place.
  • Centralized Audience Management: MailChimp allows you to manage your email list and audience in one central location, making it easier to segment your audience and send targeted messages.
  • Cost Savings: If you are currently paying for an email marketing service in addition to using Outlook, moving to MailChimp can potentially save you money by consolidating your marketing efforts into one platform.

Overall, moving your Outlook mail to MailChimp can help you take advantage of more advanced email marketing features, better analytics, and improved integration with other marketing tools, while also potentially saving you money.

How to Convert Outlook Contacts to MailChimp?

Based on both Windows and Mac OS Because Microsoft Outlook has varied technological capabilities depending on the operating system, the procedure for adding contacts from Mac Outlook to MailChimp differs from that for adding contacts from Windows Outlook.

Export Windows Outlook Contacts to MailChimp –

To export a PST file from Outlook for Windows, use the Import/Export feature. Users can also copy a PST file from its default storage location. Next, use a PST file converter to save a CSV file format that can be easily imported into MailChimp. Outlook for Windows email clients allows users to store and export their database, including emails, contacts, calendars, tasks, notes, journals, attachments, etc., into the PST (Personal Storage Table) format.

select-csv-option

Export Contacts from Outlook for Mac to MailChimp –

Export Mac Outlook data into OLM format first, and then use OLM file converter to save contacts in CSV (Comma-separated Values) format, which can be easily imported to MailChimp email marketing service. Outlook for Mac email client allows database export into OLM (Mac Outlook archived format), which contains all information like email, contacts, calendar, journals, and notes.

Resultant Data – 

After using the above-mentioned tools, users can quickly convert PST to CSV format as well as OLM files to CSV formats, which MailChimp’s email marketing service effectively supports.

How to Import Contacts from Outlook to Mailchimp Manually?

  • Log in to MailChimp and select the Lists option.
  • Select Import contacts from the Add Contacts drop-down menu by clicking on it.
  • Where are the contacts you wish to import from? Choose CSV or tab-delimited text file from the list of three possibilities and click the Next button.
  • After looking through the file, click Next to go further.
  • Now, as indicated in the screenshot, skip all the columns that are not matches and deselect show skipped columns.
  • Press the Next button once contacts with details have appeared.
  • You’re ready to import now; click the Import button when it appears.

Your import has finished. For the table below to be updated, reload this page.

  • You can view Outlook contacts in MailChimp with all columns after refreshing the page. Questions such, as “How to import contacts from Outlook to MailChimp?” have been answered effectively and without any errors.

Drawbacks of Manual Methods to Upload Outlook Contacts to MailChimp

While manually importing Outlook contacts to MailChimp can be a straightforward process, there are some drawbacks to consider:

  • Time-consuming: Manually importing contacts can be a time-consuming process, especially if you have a large number of contacts to import.
  • Potential for errors: When manually mapping fields from Outlook to MailChimp, there is a potential for errors or mismatches, which could result in incomplete or incorrect data being imported.
  • Limited segmentation options: Manually importing contacts may limit your ability to segment your audience effectively. MailChimp offers advanced segmentation options, but manual imports may not include all of the necessary data to segment effectively.
  • Inconsistent data: If your Outlook contacts have inconsistent data, such as missing or incomplete fields, it may not import correctly into MailChimp. This can lead to issues with personalization and targeting in your email campaigns.
  • No automatic syncing: When manually importing contacts, you need to repeat the process each time you want to update your MailChimp audience with new contacts or changes to existing contacts. This can be time-consuming and may result in inconsistent data across platforms.

Overall, while manually importing Outlook contacts to MailChimp can be a viable option, it may not be the most efficient or effective way to manage your audience in the long term. Consider using MailChimp’s built-in integrations or a third-party tool i.e. CubexSoft Outlook Converter for automatic syncing and more advanced segmentation options.

The Final Words!

Last but not least, we would like to highlight the fact that the tools mentioned above all offer a free demo version, allowing users to fully evaluate them before purchasing licenses to export contacts from Outlook to MailChimp’s automation email marketing service.